Why Friend and Family Discounts Are a Terrible Idea (And What to Do Instead)

This one might ruffle some feathers, but it needs to be said.

Friend and family discounts sound like a nice thing to do. But if you're someone who already leans toward overgiving or people pleasing, they can quietly mess with your boundaries, your energy, and eventually the relationship itself.

In this episode, I'm sharing my own experience with being the "favor friend," what it actually cost me, and three ways to still show up for the people you care about without undercharging your way into resentment.

We're diving into:

• The critical difference between gifting your work and discounting your work 

• The dynamic of increased expectations despite a lower price

• The subtle identity shift that happens when you become the "favor" friend 

• The groups of people this pattern hits the hardest

• How I lost friendships when I stopped doing marketing favors 

• Three practical alternatives that let you still show up for people without undermining your business or your boundaries

If you've ever offered a discount (maybe before anyone even asked for one), this one's for you!