LET’S GO OLD SCHOOL!
You're doing all the marketing things. But are you saying the right thing?
You’re putting in the time, creating the content, trying the strategies, and maybe even using AI to help you do more.
But more marketing isn’t necessarily the answer.
Get clear on what you want to say, who you want to reach, and what makes your work uniquely yours. Then, use modern tools to help that message travel farther.
Connection is calling...
If your marketing isn’t connecting with the people you want to reach, you probably don’t need another tactic.
You need a stronger foundation.
Get clear on how to talk about yourself and your services in a way that sounds like you and resonates with the right people.
Then we can make the rest of your marketing simpler, more focused, and easier to sustain.
You bring the point of view. I’ll help make it easier to share.
Let’s simplify your marketing so you can:
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Say what you mean.
Create messaging that sounds like you and connects with the right people.
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Trust your gut.
Make marketing decisions with more confidence and less second-guessing.
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Do fewer things, better.
Focus your time and energy on the marketing activities that actually move the needle.
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Put the tools to work.
Use AI + modern technology to save time and extend your ideas without outsourcing your voice.
Before you create more, know what you want to say.
AI can help us create faster than ever. And I’m all for it. But it can’t decide what’s true for you, including:
What you want to be known for
Which parts of your story matter most to your audience
What makes your perspective uniquely yours
That part still requires you.
And when you’re someone who sees nuance and possibility everywhere, it’s easy to second-guess the direction you’ve chosen.
Add AI to the mix, and suddenly you have 37 more perfectly reasonable ways you could do all the things.
Stop treating every possibility like an instruction.
Get the foundation right. Then build from there.
My Approach
Human thinking first. Technology second.
In 25 years of strategic marketing for businesses and personal brands, I’ve seen tools, platforms, trends, and tactics come and go.
What hasn’t changed is this:
The brands that stand out are the ones with something real to say. The ones willing to show up fully as themselves, tell their stories, and build from a clear point of view.
Once you know your message, your people, and what makes your perspective yours, the tools become much more useful.
AI can help you execute. SEO and GEO can help the right people discover you. Repurposing can help good ideas travel farther. Automation can take repetitive work off your plate.
But the direction needs to come from you. Period.
The goal isn’t to use every tool and tactic. It’s to choose the ones that support the business you’re actually trying to build.
You bring the point of view. Technology helps it travel.
Choose the level of support you need
I need clarity
I need an expert set of eyes on my marketing and a clear direction forward.
Calibration Call · $222
Learn more
I need help building + implementing
I know what needs to happen. I need dedicated time and an expert to build it with me.
VIP Day · From $850
Learn more
I need a strategic partner
I can execute my marketing. I want an experienced strategist helping me think.
Ongoing Coaching · $350/mo
Learn moreNot sure which one is right for you? Book a 15-minute discovery call and we'll figure it out together.
Coming this Fall:
Small Group Coaching
Strategy, support, and community as you build your marketing foundation.
Want the Details?
Here's a closer look at each way we can work together, who it's best for, and the level of support you can expect. Not sure which one to choose? Book a Discovery Call.
I need clarity
Calibration Call
This is the most important thing you can book for your business, period.
Please don't spend time and money on marketing your business until you've gotten clear on what it's all for. We'll step back and look at the whole picture together, then narrow it to the few things actually worth your time in this season of your business.
How it works
You send me what you've got.
A short intake form plus links to whatever you're already running: website, social, email, ads. I review it all before we meet so I can start connecting the dots between what you do, how you're talking about it, and what your people are actually hearing.
We meet for 60 minutes.
Over Zoom, we'll get underneath the words you've been using and figure out what's clear, what's getting over-explained, and what's making your marketing harder than it needs to be. I'll tell you what I'm seeing, help you connect the dots, and give you a clearer way forward. Bring your questions!
You leave knowing what matters next.
With your priorities ranked and the noise stripped away, you'll be able to confidently move forward in your marketing.
What you walk away with
- 60-minute strategy session + recording
- A clearer read on what your marketing is actually saying
- Written priorities: now, soon, later, never
- Clear next steps without adding more to your plate
$22260 minutes · Zoom
Book your callI need a reset
VIP Day
One conversation isn't always enough. Some things need to be built, not just decided — and they're usually the things you've been meaning to get to for a year. A VIP Day is dedicated time to actually build them, with me in the room.
You choose what we work on. I come prepared to work on it.
How it works
We start with a Calibration Call.
Every VIP Day begins here. Before we spend a day solving anything, I want to understand you, your business, your people, and where marketing has started to feel muddy or harder than it should.
I prepare before we meet.
I review what you already have and arrive with drafts, structure, and options in hand. You're not paying for me to think on the clock — you're paying for the day we spend refining real work.
We build it together.
Working sessions with real breaks, not a lecture. We write, decide, cut, and rebuild in the room, so you leave with finished pieces rather than a list of things to go do.
Post VIP-Day check-in.
You get an additional call to be used anytime within 90 days of our VIP Day to troubleshoot whatever surfaced once you started using what we built.
What's included
- In-person working session in Flathead Valley, MT — additional locations available by request
- Pre-work review and prep before the day
- Finished, usable assets — not just notes
- Session recordings + written build doc
- 30-minute follow-up call within 90 days
From $850Half day, 3.5 hrs · In person
Book your kick-off calibration callWhen we book your VIP Day, this call's fee ($222) comes off your total.
I need a strategic partner
Ongoing Coaching
This is for the DIY marketer who wants an experienced strategist in their corner — not to hand the work over, but to stop second-guessing every decision before making it.
How it works
We start with a discovery call.
Fifteen minutes to make sure this is the right level of support. This works best when you don't need someone to do all your marketing for you. You need someone who gets what you're building, can help you find the words for it, and can keep you from disappearing down every marketing rabbit hole along the way. (If that's not what you need, I'll tell you!)
We meet twice a month.
Two 30-minute sessions to make decisions, develop ideas, simplify your messaging, and work through whatever feels muddy. You set the agenda, and I'll help you see what's underneath it, connect it back to the bigger thing you're building, and turn it into something your people can actually understand.
You're not alone between sessions.
Send me the draft that's trying to say seven things at once, the headline that doesn't quite sound like you, the half-formed idea you can't find words for, or the shiny new tactic you're wondering if you suddenly need to be doing. I'll respond within two business days, though often same-day. Honestly, a lot of the value lives here.
What's included
- Two 30-minute sessions per month
- Voxer support and review between sessions
- Clear next steps after every call
- Messaging and copy feedback that keeps your words sounding like you
$350Per month · 3-month minimum
Book a discovery call
Ready to speak up without performing?
You don't need to become louder, slicker, or less yourself to grow.
You need a strong enough foundation to trust what you have to say, stay with your ideas long enough to learn from them, and let more of the right people find you.
This is for the deep feelers, the quiet leaders, the people with something meaningful to say who'd rather not turn themselves into a content machine to say it.
Not sure where to begin? Book a 15-minute discovery call with me!